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Yes, says the author.He makes a compelling case.
A more plausible case was made in the Nova broadcast at
To read the transcript, scroll down the page and click on "Transcript."
This may explain why the worship of Yahu/Yaweh, the deity of Midian,
would eventually replace the cults of the Canaanite deities El Elyon,
El Shaddai, Adonai/Adonis, etc.